Many congratulations to the students of the third-year Performance Marketing course in the Digital Marketing track, taught by Professor Emanuele Veneziani.
At the end of the course, the students obtained the Google Ads Search Certification.
The certification confirms that students are able to:
- Leverage automated solutions such as Smart Bidding and Audience Solutions to maximize campaign performance and achieve specific marketing objectives.;
- Translate an online marketing vision into a coherent digital marketing strategy.;
- Develop a Google Search strategy aligned with broader corporate marketing plans.;
- Create a plan to increase leads, sales, or website traffic using the Google Search network.;
- Ensure that the search engine marketing plan is aligned with the overall digital marketing budget..
Special thanks to Professor Veneziani for guiding our students toward achieving a certification that is essential in today’s job market and that officially recognizes their digital marketing skills and their ability to design and manage effective online campaigns.
